229 N. Virginia St. Reno, NV 89501 | 775-323-4554

Custom jewelry design featuring Old World quality and craftsmanship using new age technology. Custom jewelry design is our specialty. If you can dream it, we can build it !!


We repair most any type of jewelry including better quality costume jewelry using our state of the art laser welder. Fast on site jewelry repair. Free estimates on repairs.


Our 40 + years in the jewelry industry enables us to find almost any brand of watch or jewelry for you at huge discounts. No fee lay-away. Our prices are always 30-50% below retail stores.


Welcome To Our Website

We are the area’s #1 source for fine quality jewelry, jewelry repair and confidential loans. We’ve established a reputation for distinguished service and exquisite jewelry at prices that make our pieces accessible to all. Whether you are seeking the highest quality jewelry, in search of a jeweler to repair your family heirloom or short of cash and looking for a loan to tide you over, we’re the place for you.


“The designers at Horseshoe Jewelry helped me get my wedding ring custom designed and to me in 8 days. I love it!”

– Jennifer, Spring 2010

“We had a very stunning wedding ring set made by Horseshoe.”

– Brent & Julie, Reno, Nevada – Summer 2010


Contact Us

229 N. Virginia St. Reno, NV 89501
Phone 775-323-4554
Store Hours: 9:30AM to 6PM Monday through Saturday, 10AM to 5PM Sunday
Customer parking in our loading zone at our front door